What Is Content Marketing as service?
Every day more and more people are using search engines and social media to search for content and socialize on the web. you already know that, in order for your business to succeed in this new age you need to draw these people to your website, But how?
With content marketing you can build a permanent source of traffic, leads and sales and best of all with the right system you can do it for less than the cost of other forms of marketing.
But What is Content Marketing You ask?
A Very simple explanation could be it is centered around the creation, publishing and promotion of custom content placed on carefully designed and tested landing pages all done on a regular basis.
And Now a little brief about how it works.
It all starts with creating lots of content but not just any old content. In order to draw people to your website you need to create unique interesting content that helps people solve their problems and answers their questions. Each piece of content you create should have a catchy title or headline that captures people’s attention and finally your content must also be properly Key-word optimized to rank high in the search engines. Once you’ve created your content it’s time to publish it to your website and to other popular sites on the web.
Benefits of the Service
Each page of new content published is another opportunity to draw more people into your site from search engines and social media sites and as an added bonus adding all this great content to your site on a regular basis will build your site into a trusted authority in your industry, Keep your visitors coming back often and staying longer and increase your conversion rates.
It helps in promoting all your unique content through social media and social bookmarking websites, spreading the word out. When people discover your unique and relevant content, they start talking about it in their network by sharing and engaging with it. This helps in spreading the word out about your business and before you know it lots of people are coming to your site to check out this content.
How We Do It
We create content for the websites of our clients in the form of articles, blog posts, whitepapers, ebooks, how-to videos, and more, all placed on carefully designed and tested landing pages.
Once your website is alive and growing each month with fresh custom content it’s time to publish more content on other popular sites. This means publishing your content to other blogs article directories, video-sharing sites and other high traffic sites.
These sites contain links back to your site and you get more traffic and higher link popularity helping the content on your site to rank higher in search engines.
Now comes the part where all that time spent creating great content finally pays off. Once people find your content and land on your website your limited qualified leads using carefully tested landing pages with call to action links or contact forms.
Here are some numbers from some highly trusted industry sources, that show the importance of Content marketing.
Content Marketing costs 62% less than traditional marketing. It generates 3x more leads than traditional marketing. Businesses that do not opt content marketing in their business strategy lose out on 6x conversions as compared to businesses that employ this strategy.
To summarize by creating, publishing and promoting helpful interesting content on a regular basis content marketing can help you develop your site into a trusted authority in your field, increase your site’s conversion rates, rank higher in the search engines for competitive keywords, build a permanent source of targeted links and traffic and generate lots of qualified leads and sales from your website.
If you think that something like content marketing can add value to your business and online marketing Strategy, we strongly believe we can help you out in placing the right strategy in place.
Interested in Content Marketing Services and what it can do for your business, contact us and our Content Marketing Experts will get in touch with you, to understand your business needs and challenges.