What is Social Media Management?
Social Media, there’s absolutely no way you haven’t heard of it. As over the last few years, social media has completely changed the internet as well as the whole of the world, changing the entire world of marketing itself. Platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc are the new hangout places for your potential customers. But are you and your business reaching out to your customers where they are present in abundance?
Benefits of the Service
If you have not considered social media as an integral part of your marketing strategy for your business, you are missing out on these benefits that Social Media Marketing can have for your business.
Enhanced Brand Showcasing
Social media offers another marketing channel for creating brand awareness, relationship building and driving new sales. So why not use it especially when it’s free.
People enjoy being part of a business that is proactively building a lively community. Such an online community can help you establish an emotional connection between your company and your prospects which is essential to your long-term success.
Increase Digital Exposure
Interacting on social networks can significantly increase your online presence. Social media leads to massive exposure due to its worldwide access. The huge amount of daily users armed with sharing capabilities can provide an extended reach to the brand.
Improve Customer Service
Social media is a great feedback source enabling your prospects to communicate with your company and each other. This ability of integrated communication can greatly improve your customer service and increase brand trustworthiness.
Helps with Search Engine Traffic
Social media is a major generator of potential customers as it constantly brings high volume traffic to your website. Social Media Pages can also help with SEO since search engines significantly reflect the effectiveness of your social media content.
Listening to your prospects on social networks can help you respond to their specific needs. This will most likely cause an increase in sales as well as expand your customer base.
Cut Marketing Costs
Compared to traditional channels like print advertising, Social Media marketing is affordable for any business.
How We Do Social Media Management at SocialVive
The methodology implemented for optimizing the social media presence of any business/brand is different in each case depending on the current need of the brand. But generally, this is a sequence of steps we follow.
This involves going to the page and its competitors to understand industry standards, what performs best in the industry, and why is the page not performing up to its mark.
Every Social Media Channel has a set of best practices, which when followed helps the brand have an extended reach.
Positioning & Communication Route
Before going further, we fixate on the positioning and the message that brand wants to communicate to its target audience. This in itself is a very creative and intensive process.
Once all the above processes are done, we build a Social Media Marketing Plan for the brand while keeping the digital objectives that the brand wants to achieve in mind.
Branding and Performance
This is the stage of implementation of the Social Media Marketing plan that helps the business to develop its digital branding and reach and actually converting the target audiences into potential clients. All these performances are measured on preset KPI’s like Cost Per Reach (CPR), Cost Per Engagement (CPE), Cost Per Sale (CPS), Cost Per Click (CPC), etc.
Some Supportive Numbers
To give your perspective on this opportunity, let’s talk some Numbers.
- As of January 2017, the population of the world is 7.476 billion people, out of which 3.77 billion people are internet users. Of the total online population, 2.789 billion people are active social media users.
- That means of the entire population of the world, more than 37% of the people are active on social media. Think of the opportunity your brand has to reach out to this massive socially active population.
Remember that the channel itself is free. Managing social media, taking care of all the content, tweets or feedback can get pretty time-consuming and you need to focus primarily on your business. So how about leaving the social stuff to us? No worries, we have plenty of experience to take complete responsibility for your social presence. So get in touch with us as we are ready to start today.
Benefits of Paid Social
The first step towards anything is creating it and creating a social media content is as much heart as it is the brain. You have to know the type of content people will relate to. You can’t put a face of celebrity to a campaign that requires real-time people. It won’t work. What would work instead, is the type of content people will actually count too.
The second step is circulating it to the right audience. You can try your best but there is a certain audience made for certain ads. You can’t show a tee shirt ad on LinkedIn and expect that your sale would grow. You have to know who your audience is and what it wants
The last step is all dependent on being able to convert the audience you gained into potential customers.