Social Media Management

What Is Social Media Management

Social Media, there’s absolutely no way you haven’t heard of it. As over the last few years, social media has completely changed the internet as well as the whole of world, changing the entire world of marketing itself. Platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn etc are the new hangout places for your potential customers. But are you and your business reaching out to your customers where they are present in abundance?

Benefits of the Service

If you have not considered social media as an integral part of your marketing strategy for your business, you are missing out on these benefits that social Media Marketing can have for your business.

Enhanced Brand Showcasing

Social media offers another marketing channel for creating brand awareness, relationship building or driving new sales so why not use it especially when it’s free.

Community Building

People enjoy being part of a business that is proactively building a lively community. Such an online community can help you establish an emotional connection between your company and your prospects which is essential for your long-term success.

Increased Digital Exposure

Interacting on social networks can significantly increase your online presence. Social media leads to massive exposure due to its worldwide access.The huge amount of daily users armed with sharing capabilities can provide an extended reach to the brand.

Improve customer service

Social media is a great feedback source enabling your prospects to communicate with your company and each other. This ability of integrated communication can greatly improve your customer service and increase brand trustworthiness.

Helps with Search Engine Traffic

Social media is a major generator of potential customers as it constantly brings high volume traffic to your website. Social Media Pages can also help with SEO since search engines significantly reflect the effectiveness of your social media content.

Expand Sales

Listening to your prospects on social networks can help you respond to their specific needs, this will most likely cause an increase in sales but also expand your customer base.

Cut Marketing Costs

Compared to traditional channels like print advertising, Social Media marketing is affordable for any business.

How We Do Social Media Management at SocialVive

The methodology implemented for optimizing the social media presence of any business/brand is different in each case depending upon the current need of the brand. But generally, this is a sequence of steps we follow.

Social Audit

This involves going through the page and its competitors to understand industry standards, what performs best in the industry, why is the page not performing up to its mark.

Health Check

Every Social Media Channel has a set of best practices, which when followed to the word helps the brand have an extended reach.

Positioning & Communication Route

Before Going further we fixate on the positioning and the message brand wants to communicate to its target audience. This in itself is a very creative and intensive process.

Strategizing

Once All the above processes are done we build a Social Media Marketing Plan for the brand keeping the digital Objectives the brand wants to achieve in mind.

Branding And Performance

This is the Stage of Implementation of The Social Media Marketing Plan that helps the business in develope its digital Banding and Reach and actually converting The Target audiences into Potential Clients. All these performances are measured on preset KPI’s like Cost Per Reach(CPR), Cost Per Engagement(CPE), Cost Per Sale(CPS), Cost Per Click(CPC) etc

Some Supportive Numbers

To give your perspective of this opportunity Lets talk some Numbers.
As of January 2017, the Population of the World is 7.476 Billion People out of which 3.77 Billion people are Internet Users. Of The Total Online Population, 2.789 Billion people are Active Social Media Users.

That means of the entire population of the world more than 37% of the people are active on Social Media. Think of the Opportunity your brand has to reach out to this massive Socially active Population.

Remember that the channel itself is free, managing social media, taking care of all the content, tweets or feedback can get pretty time-consuming and you need to focus primarily on your business. So how about leaving the Social stuff to us, no worries we have plenty of experience to take complete responsibility of your social presence so get in touch with us as we are ready to start today.