Medical Tourism

Initial Scenario

  • No Brand Awareness in Uzbekistan
  • Costly leads
  • Not trustworthy

Challenges

  • Language, Interest and Behavior barrier
  • Branding as a trusted medical tourism company
  • Finding the right Audience related to medical tourism

Digital Roadmap

  • The first month we initiated a campaign targeting local OPD’s digitally
  • Then we came up with a Women’s Day campaign with offline collaboration

Our Efforts

  • Ran 7 different ad sets with different audiences and creatives
  • Initiated online research in Uzbekistan to understand the behavior and interest pattern
  • Created specific landing pages for lead capturing
  • Created 12 videos and carousals to keep the audience engaged

Audience Structure

  • We ran our ads with different audiences like:
  • People who are looking for medical services
  • People who just fall in the age bracket and have certain behavior which indirectly puts them as our potential patients

Result

  • We saw 977% increase in number of leads
  • 72% decrease in CPL
  • Approx 150+ organic page likes
  • Generated custom audience of 2 lakh+

Public Sector Undertaking (Oil based)

Initial Scenario

  • Indian Oil for the first time ventured into digital lead generation
  • Before this campaign only offline promotion was done
  • No target audience persona was given at the starting of the campaign

Digital Roadmap

  • We created similar lead form as google doc on Facebook
  • We ran display ads along with search ads to build the audience for remarketing ads
  • We created 6 ads with different targeting, content and creatives

Our Efforts

  • We optimized the ads on daily basis and found two best performing ad sets which were yielding best results.
  • We changed Google banners and pics every alternate day with new communication to break the monotony.

Result

  • Budget Spend – 20k+
  • Reach- 1.7 lakhs +
  • Impressions- 3.5 lakh +
  • Leads – 7,100+
  • Cost Per Lead – 10.81
  • Engagements – 1800+

E-Commerce – Men’s Luxury Apparael

Initial Scenario

  • Low Brand Awareness
  • No Physical Outlet
  • Negligible Sales
  • No Specific Brand Communication

Challenges

  • The Brand Only sold on Amazon
  • It Had no website
  • Very Minimal social media presence

Digital Roadmap

  • First Two Months- Buzz creation, Feature Awareness, Building and Collecting Remarket lists.
  • Post Brand Building- Focus on Generating Sales, collecting Leads and reaching

Result

  • 70% increase in engagements.
  • 120% increase in sales.
  • 1K leads generated in just one month with a CTR of 3.9%.
  • One of the campaign ”Republic day” decreased the CPS (Cost Per Sale by 33%).
  • Sold more than 100 products in the first month.
  • The quarter saw an overall ROAS of about 2.

Banking, Financial Services and Insurance

Initial Scenario

  • The Website had minimal daily visitors with important keywords not ranking in Search Engines.

Challenges

  • Improving the website’s SEO Score in order to build trust and increase daily traffic

Digital Roadmap

  • Ranking each page on website for relevant high search volume keywords, with low competition
  • Creation of +ve Video + Blog content
  • Ranking + ve Content for all –ve keywords

Our Efforts

  • For the 1st 2 weeks 50% Neutral+ 50% +ve Content Seeding
  • On page & Off page like Directory, bookmarking, etc submission. Promoting them.
  • Ranking Positive Articles on the SERPs for all keywords with negative Results

Result

  • The daily website traffic went from 125 to 700 users on a daily basis. This is a growth of 4.5X in just 1 month. This is due to ranking of keywords like Loan against property low interest rates🡪 Rank 2

E-Commerce - Electronics

Initial Scenario

  • Brand was not yet launched in India.
  • No Specific Brand Communication.
  • People Remember the brand & Products.

Challenges

  • Create Brand Awareness.
  • Create Buzz with a campaign.
  • It had no website
  • Create Buzz for the launch event & invite influencers for the launch.

Digital Roadmap

  • First Two Months- Buzz creation through campaign “BINGEWATCH WITH XXXXXX”
  • This campaign helped creating buzz about our televisions

Our Efforts

  • Started Conversations with Influencers from platforms like Instagram & Youtube
  • Generated 300+ Entries through launch campaign.”BINGE WATCH WITH XXXXXX”

Result

  • The Launch Event created buzz as Technical, Lifestyle & Fashion Blogger & Vloggers were invited to experience All Aiwa Products and hence it helped us our TV Sale Campaigns as well.

E-Commerce – Kids Toys

Initial Scenario

  • Low Brand Awareness
  • No Physical Outlet
  • Negligible Sales
  • No Specific Brand Communication

Digital Roadmap

  • First Two Months- Buzz creation, Feature Awareness, Building and Collecting Remarket lists.
  • Post Brand Building- Focus on Generating Sales, collecting Leads and reaching

Result

  • 70% increase in engagements.
  • 120% increase in sales.
  • 1K leads generated in just one month.
  • One of the campaign ”Republic day” decreased the CPS (Cost Per Sale by 33%).
  • Sold more than 100 products in the first month.
  • The quarter saw an overall ROAS of about 2.

Real Estate - SEO

Initial Scenario

  • Clients Website had low SEO score and general keywords were not ranking in google. The Daily user traffic was low.

Challenges

  • Increase the website score. Most of the keywords were not present in top 10 in google & were not generating traffic.

Digital Roadmap

  • Seeding Social Media with balanced emotional Content.
  • Influencer Management
  • Creation of +ve Video + Blog content.
  • Ranking +ve Content for all –ve keywords.

Our Efforts

  • For the 1st 2 week 50% Neutral+ 50% +ve Content Seeding.
  • On page & off page SEO done, like Directory, bookmarking, etc submission. Promoting content.
  • Ranking Positive Articles on the SERPs for all keywords with negative Results

Result

  • builders in Gurgaon, 10th Rank in google, developers in Gurgaon, 5 Rank, housing project in Gurgaon Rank 6, residential project in Gurgaon Rank 2, new projects in Gurgaon Sohna road Rank 10 , Website score is up, website traffic has also increased.

BFSI - SEO

Initial Scenario

  • Clients Website had very less daily visitors coming on the website, with many important keywords not ranking in Search Engines.

Challenges

  • Improving the website SEO Score in order to build trust and increase daily traffic

Digital Roadmap

  • Ranking each page on website for relevant high search volume keywords, with low competition.
  • Creation of +ve Video + Blog content.
  • Ranking + ve Content for all –ve keywords.

Our Efforts

  • For the 1st 2 week 50% Neutral+ 50% +ve Content Seeding.
  • On page & Off page like Directory, bookmarking, etc submission. Promoting them.
  • Ranking Positive Articles on the SERPs for all keywords with negative Results

Result

  • The daily website traffic went from 125 to 700 users on a daily basis. This is a growth of 4.5X in just 1 month. This is due to ranking of keywords like Loan against property low interest rates🡪 Rank 2

Venue booking platform

Initial Scenario

  • Client is one of the leading online venue booking platform, wasn’t getting many high converting leads from its paid advertising.

Challenges

  • The Leads that were coming initially from Adwords were extremely costly. The challenge was to get the cost down.

Digital Roadmap

  • Leverage Organic Traffic
  • Split budget between Organic & Paid keywords.
  • Use Dynamic Ads
  • Leverage Conversion optimisation and bid adjustments.

Our Efforts

  • We Ran Dynamic Remarketing Ads in order to cater people captured with organic traffic.
  • Several Bid Optimizations were used.
  • Target CPA strategy was implemented.
  • All low converting keywords were removed.
  • All Organically top ranked keywords were removed

Result

  • When we started the work the cost per each booking was INR 1,746.
  • In a time span of 1-2 months we got this number down to INR 473. This is a 4X drop in CPA.

E-Commerce – Female Apparaels

Initial Scenario

  • No Physical Outlet
  • Negligible Sales
  • No Specific Brand Communication

Challenges

  • Increase Sales Through Website.
  • They had a website but most of their sale was from Myntra & Ajio.
  • Good Social Media Presence but less conversions

Digital Roadmap

  • First Two Months- Brand Awareness about products, Building & Creating Content like-Celeb Collection ,Look Books & Influencer Campaign.
  • Post Brand Building- Focus on Generating Sales through conversion campaign & catalog sales.

Result

  • 70% increase in engagements.
  • 60% increase in story views.
  • 80% Increase in Sales
  • One of the campaign ”MyChoiceMyValentine” increase the website traffic , buzz & engagement.
  • Sold more than 300 Products in the First Month.
  • The quarter saw an overall ROAS of about 3.

E-Commerce – Keto diet products

Initial Scenario

  • Selling only through Google
  • No Physical Outlet
  • Low Sales
  • No presence on Social Media ads

Challenges

  • The ad sets were banned regularly
  • No previous ad learning or audience were there on the account
  • Very Minimal social media presence

Digital Roadmap

  • We created multiple ad accounts for the brand.
  • We started with audience building via video ads, website visits, and started promoting the posts on the page heavily.
  • We created explainer videos where brand USP’ and UGC content was used.

Result

  • From 9k per month to we took the budget to 11k per day
  • During lockdown we gave a ROAS of 8-11.
  • Website traffic increased to 3.5x within the first three months by targeted paid ads.
  • We were able to generate 5 lakh+ video view audience at a cost of INR .30 per video view.

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